The corporate stated it’s “one of many first manufacturers to work with OpenAI to make use of its protocol to build an integrated Plugin for ChatGPT” and is rolling out a customized procuring expertise that gives product suggestions when Klarna customers ask for procuring recommendation, inspiration and product hyperlinks through Klarna’s search and evaluate device.
Right here’s the way it works: Customers set up the Klarna plugin from the ChatGPT plugin retailer after which can ask ChatGPT questions. For instance, “I’ve $150, which headphones can I afford?” and obtain a number of gadgets related to that request.
Customers can even ask different questions or for extra product suggestions. If customers faucet on the product hyperlink, they’ll additionally navigate to the product web page on Klarna’s search and evaluate device to match costs throughout its 500,000 retail companions, the corporate stated.
“I’m tremendous enthusiastic about our plugin with ChatGPT as a result of it passes my ‘north star’ standards that I name my ‘mother check,’ i.e. would my mother perceive and profit from this,” stated Sebastian Siemiatkowski, co-founder and CEO of Klarna, in a written assertion. “And it does as a result of it’s simple to make use of and genuinely solves a ton of issues — it drives super worth for everybody. Klarna is in a novel place to leverage the most effective know-how and knowledge to assist individuals uncover new merchandise and clear up issues for customers at each stage of the procuring journey, and we’ll proceed innovating to convey these providers to our 150 million customers.”
The corporate stated the plugin will roll out initially to ChatGPT Plus subscribers within the U.S. and Canada and can then change into accessible in different areas “following a interval of security testing, improvement and enchancment.”
Final month, Klarna revealed that the U.S. was its biggest market after seeing a 71% year-over-year enhance in gross merchandise worth (GMV) within the U.S. final yr in comparison with 2021. As well as, the Klarna Card went live last June within the U.S. with a 1 million-person wait checklist.
The brand new function comes amid OpenAI’s own announcement that it launched plugins for ChatGPT and related the chatbot to the web.