The person of the second in non-public capital isn’t anyplace close to New York Metropolis. Relatively, Anant Bhalla relies in sleepy West Des Moines, Iowa, working a retirement annuities purveyor that’s charming Wall Avenue’s savviest financiers.
American Equity Investment Life final week rebuffed an unsolicited $4bn provide from a rival managed by Paul Singer’s Elliott Administration, capping a tumultuous 12 months throughout which Bhalla additionally antagonised his firm’s largest shareholder, Canada’s Brookfield Asset Administration.
Underpinning the boardroom drama is Bhalla’s willpower to maintain AEL, one of many few unbiased annuities operators left, out of the wave of consolidation sweeping by the trade as non-public fairness teams hoover up insurance coverage belongings.
The bad blood between Bhalla and Brookfield is a product of a deal that AEL entered into in November with start-up fund supervisor 26North, based by the previous longtime Apollo International government Josh Harris.
Bhalla had first turned to Brookfield in 2020 because it sought a white knight to fend off an earlier hostile bid from Apollo, the place Harris labored on the time. Now with the Elliott bid out within the open, AEL and its $70bn of belongings are within the crosshairs as a clutch of Wall Avenue funding titans circle the corporate.
Apollo, Brookfield, KKR, Carlyle Group, Ares and Sixth Avenue are among the many many teams that could possibly be bidders in a doubtlessly frenzied public sale subsequent 12 months.
“AEL is the final remaining unbiased/standalone mounted listed annuities participant of scale,” Daniel Bergman, an fairness analyst at Jefferies, wrote in a latest be aware to purchasers. “Our sense is that there continues to be robust demand from various asset managers trying to develop within the mounted listed annuities house.”
The looming descent of the Masters of the Universe upon Iowa would possibly sound incongruous, however it will not be an anomaly. Personal fairness teams that after specialised mainly in leveraged buyouts have made debt investing the important thing pillar of their efforts to develop their asset bases to succeed in trillions of {dollars}.
Constructing and buying insurance coverage operations has confirmed to be a most popular methodology for personal fairness teams to search out regular, everlasting capital derived from the premiums paid by policyholders, which they then spend money on newfangled credit score securities earlier than paying out to prospects years later.

Bhalla has thus far satisfied AEL’s board and its shareholders that the corporate can go it alone regardless of the whirlwind of dealmaking, arguing that he had mastered the monetary engineering wanted to construct a standalone private-equity-style insurer. However his need to maintain AEL unbiased is ready to face its greatest check but.
“It’s a recreation of chess — his technique on paper seems to be attention-grabbing however it’s onerous to execute,” stated one non-public fairness government not concerned within the bidding.
Bhalla is amongst these financiers that imagine annuity suppliers have to move beyond vanilla bond investing and plough capital into unique debt securities, which proponents argue are simply as secure whereas yielding larger returns as a result of they’re advanced and illiquid.
That is the technique that was pioneered by Apollo when Harris labored there. It purchased a troubled block of annuities from AEL in 2009 that might finally type the inspiration of its Athene annuities enterprise. Apollo’s wager was that each annuity sellers and policyholders may benefit if premiums have been extra aggressively invested.
Bhalla landed the chief government job at AEL in early 2020 after stints at MetLife and AIG, the place he had turn out to be a detailed ally of Peter Hancock, the longtime JPMorgan government who had taken the helm of the teetering insurer after the monetary disaster. At MetLife, Bhalla was closely concerned in separating its retail life insurance coverage enterprise into the publicly traded Brighthouse Monetary, the place he turned finance chief.
“Anant could be very good — I’d describe him as a technician who has good, artistic concepts,” stated the non-public fairness government. “He’s executed a high-quality job. Some folks will say he’s typically somewhat too good for his personal good and fewer sensible.”
Inside months of becoming a member of AEL, Bhalla’s ambition can be examined by unsolicited bids from not simply Apollo but in addition MassMutual. It was at that time he determined to promote a stake of virtually a fifth to Brookfield to fend off the suitors.
On the identical time, Bhalla unveiled a brand new technique he dubbed “AEL 2.0” that he stated would enhance shareholder returns. Relatively than promoting out to a personal fairness group, AEL would contract funding administration out to a number of managers with specialist experience.
Since then, the corporate has struck offers with teams together with Pretium Companions, Adams Avenue and Monroe Capital. AEL says almost a fifth of its belongings are actually invested in non-public capital, serving to nudge up its annual funding yield to 4.3 per cent, from 4.0 per cent in 2020.
In an interview with the Monetary Occasions after the Elliott bid, Bhalla stated this so-called open structure was “greatest for policyholders” as a result of it signifies that belongings are managed “primarily based on benefit and market alternatives”.
Individually, AEL is making an attempt to push additional into the reinsurance enterprise to spice up fairness returns. It’s this that seems to have irked Brookfield, which lower a reinsurance cope with AEL when it first acquired its stake. Underneath that association, Brookfield paid a price to AEL in trade for the switch of billions of {dollars} of liabilities that Brookfield needed to take a position.
The row erupted in an unusually dramatic style in November, when analysts on an earnings name began peppering Bhalla with questions on why a Brookfield government on AEL’s board had abruptly resigned. Bhalla struggled to reply as a result of he had simply came upon: the securities submitting containing the information was made public whereas the decision was in progress.
In a letter explaining the defection from the board, Brookfield’s departing board member stated there had “been a basic change within the strategic path of AEL”.
That technique change was the brand new settlement with Harris’s 26North, beneath which the 2 corporations signed as much as a reinsurance partnership. AEL additionally purchased a stake in 26North, the scale of which has not been disclosed.
Since pulling its consultant off AEL’s board, Brookfield has demanded that the Iowa firm make public the method and phrases of the 26North deal. The suggestion is that Bhalla has unwisely partnered in what Brookfield believes is an unproven enterprise by teaming up with Harris.
Nevertheless, Bhalla just lately instructed traders that the 26North transaction was a sideshow, and that the actual purpose the events fell out was as a result of Brookfield had in Might acquired a rival insurer and thus turn out to be a “direct competitor” of AEL. “You’ll be able to come to your individual conclusions about Brookfield’s motivations,” he added.
No matter who is correct, the general public boardroom bust-up has put AEL within the highlight — and into play. On December 8, Elliott’s life insurance coverage affiliate Prosperity Group submitted the $45-a-share provide that has been repeatedly rebuffed by AEL as “opportunistic”.
An individual concerned within the state of affairs stated one giant non-public capital supervisor instructed Prosperity it was happy that it had put AEL in play, indicating its personal curiosity in pursuing a bid.
In late November, AEL granted Bhalla 1.2mn new shares that vest at inventory costs between $45 and $60, an combination award that would finally be value greater than $70mn. Promoting the corporate at $45 per share would imply lacking out on the total windfall.
Bhalla managed to keep up AEL’s independence in 2020 however would possibly discover preserving it out of the clutches of a purchaser harder this time. Brookfield has gone from a white knight to a thorn in his aspect. In a securities submitting final week, Brookfield stated it will quickly train its proper to reappoint a director to the board to assist AEL consider what it described because the “extremely credible” provide from Elliott.