HBO Max is the following streaming service to get a value enhance, its first one since launching in 2020. Beginning Thursday, the price of a brand new subscription to HBO Max will enhance from $14.99 to $15.99 per thirty days. Present subscribers can pay the brand new value with their subsequent billing cycle “on or after” February eleventh.
“This value enhance of 1 greenback will enable us to proceed to put money into offering much more culture-defining programming and bettering our buyer expertise for all customers,” HBO Max wrote in a press e mail.
Whereas Netflix’s creeping value hikes have gathered over a number of years, in current months, many streaming companies raised costs as they attempt to show to traders that they can build viable businesses.
However with HBO Max’s many current content material removals, together with Westworld and tons of of classic cartoons and Sesame Street episodes, this value enhance stings only a bit further, as you’re now paying slightly extra for lots much less content material. It seems that the ad-supported plan will hold its $9.99 per thirty days price.
WarnerMedia merged with Discovery last April, and the mixed firms now have a $30 billion market cap — half of the $60 billion they rated instantly after combining. At a current convention, Warner Bros. Discovery CEO David Zaslav famous that “it’s going to be arduous” to satisfy the corporate’s 2023 earnings forecast of $12 billion, according to CNBC, and this value enhance might assist shut a few of that hole.
This spring, HBO Max and Discovery Plus are set to be merged right into a single app, which can reportedly be called Max.