When EOS Farms launched into the Massachusetts hashish business greater than two years in the past that they had a wonderful imaginative and prescient, a supportive board of buyers, and a differentiated marketing strategy to develop the best outdoor cannabis within the Northeast.
There have been loads of skeptics when it got here to rising outside in Massachusetts. In truth, the primary yr’s crop got here up brief. So once they pulled a full bounty of crops with massive, lovely buds out of the bottom this previous fall, it didn’t go unnoticed by the business.
After all this yr it’s a brand new set of market challenges like inflation and a plummeting price per pound for hashish throughout the state. All the identical, they’re beating the chances.
Solar & Soil Hashish
Why develop outside in Massachusetts? It’s simply higher. For one, these indoor develop amenities break the bank to construct, to not point out they lack a sure character – soul, if you’ll – in an business the place such deficiencies translate immediately into the standard of the ultimate product. Within the case of company hashish, indoor develop operations are dependable however produce a flat, featureless product.
EOS Farms sits atop a 100 yr outdated family-owned grange, now part of the Solar & Soil motion, they assist – and rely upon – the native farming neighborhood. They’re surrounded by apple orchards.
Solar & Soil shouldn’t be hashish business hype, it’s extra like a perception system that the properties imbued by the solar and the earth have worth.
Talking with Ryan Montella, Farm Director at EOS, he added some a lot wanted context for me on this entrance, “Full spectrum daylight assists within the improvement of THC, terpenes and flavonoids, resulting in greater terps and cannabinoid ranges, elevated taste, and enhancing the entourage impact for a extra advanced and balanced excessive. The terpene profiles that come from sun-grown [plants] are normally higher than one-dimensional, very particular gentle waves that you simply get with synthetic lighting from an indoor operation.”
Most individuals talk about marijuana when it comes to indica, sativa, and hybrids – a combination of the 2. Indicas are typically most well-liked for leisure or sleep. Sativa is extra uplifting, energizing. However, as we study extra concerning the nuanced results of hashish, there’s a complete new layer of properties to check: terpenes.
The business is starting to rally round terps, and stray additional away from THC percentages or TAC (Complete Accessible Cannabinoids). Many shoppers nonetheless purchase on TAC, equating greater THC percentages with greater worth. Dialing within the terpene profiles of particular person strains is the subsequent frontier for the hashish business.
Montella continues, “Hyper-focused conversations round TAC are a symptom of the commodification of hashish, and maybe a superficial understanding of the total potential of the plant. After we focus on wine as an illustration, whether or not you’re a connoisseur or just inquisitive about consuming it recreationally, shoppers don’t simply pick a bottle primarily based on the whole alcohol content material. They’re buying for the classic, the winemaker, the area; it’s the story, the situations, the attract of the 2016 California cabernet season.”
Little Farms Have the Scale
One other advantage of a fully-scaled outside develop operation is the power to supply many strains, which implies EOS can provide a greater variety to retailers and shoppers whereas shortly studying what strains will develop greatest in Massachusetts. For example, sativas are likely to thrive in wetter climates, just like the develop cycle of the Northeast, however need to be within the floor longer, which isn’t perfect in New England.
This previous yr EOS grew 20 strains and presently presents 14 at retail. Their Ice Cream Cake pressure was the highest promoting pre-roll within the state every week in the past.
Or, as Montella places it, “With outside cultivation from seed we are able to see variation with every cultivar and species and choose essentially the most strong phenotypes that thrive in our microclimate. We will clone and breed these at scale and add to our genetic financial institution, guaranteeing that future crops is not going to simply have the perfect traits from the solar and soil, however illness resistance that will increase yield and reliability of our provide chain to our wholesale purchasers.”
Commodity hashish pricing
Whereas inflation continues to soar, and your social feeds replenish with yolks concerning the rising worth of eggs (ahem), the value of hashish has plummeted in Massachusetts. Plummeted to the tune of 40% in 18 months.
As neighboring states like Connecticut and New York welcome the weeds, there may be far much less visitors on the Massachusetts dispensaries. The outside grower is, theoretically, effectively located for a worth drop, with comparatively low prices in comparison with indoor operations.
As demand ranges out, so will pricing. Extra regarding to a participant like EOS is the biggest of company operations that may drive down pricing, and maintain lengthy intervals within the purple, propped up by financing whereas the little guys duke it out to make payroll, honest and sq..
What appears so odd about this little farm is the place during which it abruptly finds itself: a low price participant, providing a premium product and a wider choice than the effectively heeled competitors. Unusual certainly.
Then once more, with the best-selling pre-roll within the state final week, a passionate and finely tuned staff, and a rising retail presence, let’s strive to not outthink the room.
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