Yat Siu isn’t any stranger to controversy. Through the years, the serial expertise entrepreneur has been kicked off the App Retailer, delisted from a inventory alternate and has clashed along with his auditors.
However Siu, via his Hong Kong-based Animoca Manufacturers car, has change into the pre-eminent investor on the planet of blockchain-based gaming, introduced by its promoters as the subsequent huge factor within the world video games business.
He has bought his backers a imaginative and prescient of digital property rights in video video games, the place gamers can personal their in-game objects as non-fungible tokens (NFTs) recorded through blockchain, earn as they play, and revenue from buying and selling with different gamers. The collision of crypto and gaming has been one of many most-hyped potential makes use of for blockchain expertise.
As crypto boomed in 2021, the 49-year-old rode the speculative wave as Animoca bought NFTs linked to a portfolio of investments in virtually 400 start-ups. A funding spherical in 2022 featured a $5.9bn valuation and the backing of a few of the main names within the funding world.
However as a “crypto winter” set in over the business following a string of company disasters and a collapse in asset costs final yr, Siu nonetheless faces critical questions over Animoca’s enterprise mannequin, regulatory compliance and governance.
The corporate has change into a take a look at case for whether or not any of the potential improvements from blockchain will survive the crypto sell-off. If it stumbles, so too might the business that Siu has helped will into existence .
“When the predominant enterprise is issuing tokens from zero and promoting them to retail, it’s not a simple enterprise to maintain long run,” says Antonas Guoga, a former Animoca investor. “In all probability 99 per cent of the tokens are going to zero.”
But when Siu proves his sceptics incorrect, Animoca’s tons of of investments may put it on the centre of what some assume might be a revolution in gaming that proponents declare will take energy away from distributors and put it within the palms of gamers.
“He’s confirmed time and again to be the man who can get out of any state of affairs,” says one other affiliate extra bullish about Siu’s prospects.
The story up to now
When the pandemic hit in 2020, Siu was on the helm of a little-known Hong Kong app developer that had simply been delisted from the Australian Securities Trade.
Animoca, perennially lossmaking, had meagre revenues and a report of churning out largely forgettable cellular video games, together with a grab-bag of investments in unloved blockchain ventures.
Its mainstay for years had been cellular video games based mostly on well-known franchises like Garfield or Thomas the Tank Engine. Animoca would license the mental property rights and bundle them into free-to-play video games.
Siu, cheerful and self-deprecating, has been a fixture of the Hong Kong start-up scene for many years. He was born and raised in Austria, skilled as a musician earlier than changing into a programmer after which started launching corporations after shifting to Hong Kong in 1996. One former worker calls him down-to-earth. “Lots of people in crypto purchase Lambos . . . he goes mountaineering along with his spouse.”
As dotcom mania ramped up he launched a web-based messaging service referred to as Outblaze, later described by BusinessWeek as a enterprise that had “outlasted the bubble”. Siu bought the messaging property to IBM in 2009 and together with a core of Outblaze lieutenants, pivoted to cellular video games.
Animoca punched above its weight partly by enjoying the App Retailer’s rankings. “What we discovered is that if we launch an app each week, and cross promote, we’ll all the time be the highest,” he says. The video games typically appeared to customers underneath totally different writer names.
Apple considered the ways as manipulation and eliminated the corporate’s apps in 2012. Although Animoca was allowed again in by 2013, the reputational results lingered. “We truly grew to become, a little bit bit, pariahs,” he says.
The next yr, he listed Animoca by reversing right into a listed shell firm in Australia and by late 2017 was experimenting with investments in AI and crypto tokens. Siu was an early investor within the firm behind the unique NFT bubble, CryptoKitties, which concerned buying and selling digital cats.

He describes his investing technique as ecosystem constructing — the extra blockchain-based companies he backs, the extra probably it’s that the market as an entire will develop. He acquired one start-up, Leade.rs, in an all-share deal partially to evangelise about digital property rights to its backers, who included LinkedIn founder Reid Hoffman.
Moreover the CryptoKitties supernova, Siu’s esoteric investments appeared unlikely to ever repay. Animoca misplaced cash and was always fundraising small quantities. To protect money, Siu usually structured investments as share swaps or threw in crypto tokens as consideration. “He’s extremely artistic and versatile in his capability to make offers,” says Mikhael Naayem, the co-founder of Dapper Labs, the corporate behind CryptoKitties.
However when Covid-19 arrived, prompting governments and central banks to inject trillions of {dollars} into the worldwide financial system, crypto hypothesis boomed and abruptly Animoca had hit the massive time.
The increase, and bust
Within the seven months to April 2022, the corporate reported $721mn in revenue from NFT gross sales and positive aspects on investments. It valued its start-up portfolio at $1.5bn and mentioned it had an extra $4.2bn of “digital asset reserves” not counted on its steadiness sheet.
“Was it good? . . . We have been simply fortunate,” says Siu. “We have been simply executing the enterprise, and it simply occurred. I might like to take credit score.”
The bonanza was largely down to a couple bets that Animoca made again within the doldrums of 2018 and 2019. These included OpenSea, an NFT buying and selling platform, the SandBox, a digital world the place gamers should buy “land” and construct their very own video games, and Axie Infinity, the token-based recreation that critics declare is akin to a pyramid scheme.
Siu had been amongst a handful of backers of start-ups that have been abruptly widespread with buyers. For founders, funding from Animoca was an indication of credibility, that “you’re tuned into the ecosystem”, as one cellular gaming government places it.
Animoca additional boosted its revenues by issuing new tokens or buying tokens issued by its portfolio corporations cheaply after which promoting them at excessive costs.
“When you obtained into crypto with some kind of {dollars} behind you in 2017 and 2018 . . . you probably did insanely properly by no fault of your personal,” notes one banker who works with crypto corporations. “You could possibly have thrown a dart at a token and gotten 20x.”

Siu raised tons of of tens of millions of {dollars} from high-profile buyers on the again of that dart throwing. A number of funding rounds culminated with the two-tranche deal in 2022 that valued the group at $5.9bn and was backed by Sequoia China, Winklevoss Capital, London’s Kingsway Capital and Soros Fund Administration.
Animoca additionally created NFTs from conventional franchises and types, a talent Siu had been “honing . . . for a few years in free to play [gaming]”, the cellular gaming government says.
One undertaking concerned Method 1 NFTs tied to a recreation referred to as Delta Time launched in 2019. Gamers may purchase their very own digital vehicles. A giant purchaser was Guoga, a poker participant and Lithuanian politician who spent an in-game token value $77,000 on a single automobile in December 2020.
However the collapse within the crypto market was as dramatic as its rise, and the influence has been clear within the token markets on which Animoca constructed its success. Delta Time closed final yr after Method 1 declined to resume the rights. The digital vehicles are all “nugatory” now, says Guoga, including that he bought his personal Animoca shares “on the high” final yr. “The market gave the impression to be very inflated”.

Cryptocurrencies might have rallied up to now this yr, however of the 13 tokens Animoca lists on its web site as these it issued, 11 are down by greater than 90 per cent since their peak. The opposite two have fallen a minimum of 30 per cent. OpenSea, one of many jewels in Animoca’s portfolio and valued at $13bn in January 2022, noticed its NFT buying and selling volumes additionally plummet 85 per cent final yr.
Animoca shares, which had peaked in January 2022 at round A$4.60 a share on a secondary marketplace for personal corporations, PrimaryMarkets, final traded at A$1.40.
The retreat of cash from the speculative fringes of the expertise sector additionally targeted consideration on how few folks have been truly taking part in crypto. Sandbox, thought-about Animoca’s finest shot at a breakout hit, mentioned in December it had 30,000 every day customers. Prime mainstream video games sometimes depend their every day customers within the tens of millions.
Sandbox’s chief government Sebastien Borget says the corporate has stored rising regardless of the crypto downturn. “The exercise of the metaverse is just not depending on the cycle of the cryptocurrency markets,” he says.
Sandeep Nailwal, the co-founder of blockchain platform Polygon, says his business remains to be “very very small, minuscule”, particularly relative to valuations being secured in 2021 and 2022. “The valuations are method off . . . orders of magnitude overvalued,” he says.
In September, Siu introduced a $110mn funding spherical that mirrored new realities. Buyers led by Singaporean sovereign wealth fund Temasek stumped up a convertible mortgage observe somewhat than straight fairness.
“Everybody mainly obtained fairly terrified,” he says of final yr’s crypto collapse. The observe is a three-year mortgage at 10 per cent, in keeping with Siu. “It’s not low-cost, nevertheless it’s not loopy.”
Crusing near the wind
However Siu’s enthusiasm for crypto and his freewheeling funding strategy has additionally been a supply of bother for Animoca over time.
In March 2020, the Australian Securities Trade terminated Animoca’s itemizing. On the time, the corporate cited a letter from the alternate complaining of governance failings, novel financing contracts, and its heavy involvement in crypto.
However the letter, seen by the Monetary Occasions, mentioned Animoca’s disclosures and crypto investments had violated no fewer than 17 of ASX’s itemizing guidelines. The alternate accused the corporate of getting a “wilful disregard” for its rules, and expressed “critical considerations that [Animoca] doesn’t have sufficient programs and controls in place to handle its reporting and disclosure obligations”.
Siu says the ASX simply “didn’t like crypto” and that “once they determined to go after us, they simply threw the ebook at us”. He provides {that a} detailed response to its criticisms was met with a cursory reply. The alternate didn’t reply to a request for remark.

Although delisted, Animoca nonetheless has hundreds of shareholders and is obliged to file public accounts in Australia. Its final set of numbers ran to the top of 2019 and it solely filed them final yr — shortly after being convicted and fined A$50,000 by the Australian Securities and Investments Fee for failing to take action beforehand.
Animoca had failed to answer Asic’s criticism; Siu calls the oversight “a little bit of a shitshow”. He says the Asic discover had not been collected from a service deal with due to Covid-related journey restrictions. The corporate has acquired an extension to the top of March for its 2020 accounts and says it’s going to file its 2021 and 2022 figures “this yr”.
The delays in submitting stem partially from tussles with its auditors, disagreements that Siu blames on novel questions on accounting for crypto property. Complaints from Animoca’s former auditors, Grant Thornton, appeared extra prosaic, in keeping with a March 2020 letter seen by the Monetary Occasions, which was triggered by Animoca not “offering high quality data in a well timed method” referring to the 2019 accounts
The accountancy agency, which had audited Animoca because it listed, painted an image of undocumented and opaque dealings, together with with associated events, and mentioned there was “little if any documentary proof obtainable [to] assist the investments made” by Animoca.
“Our audit procedures so far have indicated important dangers of administration override of controls, potential for undisclosed associated occasion transactions and undisclosed commitments for expenditure,” it added.
Animoca mentioned it addressed the factors to Grant Thornton’s satisfaction and that the Covid pandemic triggered issues and delays with audits at many corporations. However it nonetheless changed Grant Thornton with DFK Collins, a smaller Australian accountant, on the finish of 2021. “GT struggled with our enterprise . . . they didn’t actually perceive it,” Siu says.
He acknowledges that Animoca didn’t have all of the documentation the auditors needed, however says that was to be anticipated given the character and dimension of the investments he was making.
“It isn’t like we undergo three months due diligence on a half 1,000,000 greenback funding,” he says, arguing it’s pure that there’s no formal valuation report on such offers. “I don’t assume if we have been in America, coping with a tech auditor, that we’d have had these points.”
However former staff, individuals who have run Animoca portfolio corporations, and others with data of the corporate gave related accounts of a enterprise with chaotic inner processes and weak governance, the place choices have been made largely on the idea of Siu’s intestine feeling.
Traditionally, Animoca has been staffed by long-time associates of Siu, they mentioned. The corporate was incubated by Outblaze, the place Siu’s spouse had been head of HR. Its head of enterprise investing is James Ho, Siu’s brother-in-law, whose private fund was among the many co-investors in a start-up that Animoca backed in 2021. Animoca mentioned such co-investments have been frequent business apply
In September, Animoca employed a brand new chief monetary officer, group HR director and head of authorized. Evan Auyang, who joined as group president of Animoca in 2021, says the corporate has considerably expanded its finance and authorized capability and professionalised its operations.
He says that when he joined, he requested Siu whether or not he was “able to have a crew round you who would problem him, and he welcomed that.”
Assured sooner or later
Animoca is within the midst of attempting to boost a enterprise fund as huge as $1bn, although it’s unclear if there’s sufficient demand. Siu says the fund may act as a follow-on investor within the offers that the corporate has already backed.
In November, after the FTX collapse, Siu launched recent monetary particulars to reassure shareholders his firm was strong. He mentioned Animoca had $214mn in money, digital property of $940mn and “off-balance sheet digital reserves” of $3bn. He says it has no debt, is “money movement optimistic” and is producing income from a spread of actions.
Within the coming 18 to 24 months, he claims Animoca’s blockchain-gaming bets might be vindicated by mass adoption.
In the meantime, he’s already pursuing new strains of enterprise round his “huge northstar” of digital property rights. One new push is NFTs created by academics. “We’re attempting to create a monetary asset class out of content material created by academics in order that they’ll take part in capital formation,” he says. Final month, Animoca additionally led a seed funding into the relaunched MoviePass, the cinema ticket service that collapsed in 2020.
Siu attributes his fascination with true digital property rights partially to his experiences with Apple again in 2012. “It’s positively made me really feel way more stronger in regards to the threat of centralised platforms,” he says.
And regardless of the chaos in crypto markets, he’s outwardly unfazed. “It’s fairly chilly, nevertheless it’s not as chilly because it was 4 years in the past.”
Knowledge visualisation by Cleve Jones